B & Co. is a New York venue extending on three levels, with a modern restaurant, a bar with Lounge area and a Privé area. The restaurant is located on the first level on 14 East 58th Street, between 5th Avenue and Madison Avenue. It greets guests with an imposing marble counter, modern furniture pieces and artworks by Marco Glaviano.
The architectural and interior decoration project is by Italian architect Marcello Pozzi. He has been living and working in Los Angeles for over ten years and has a portfolio of top-notch creations (coming next March, the Hotel Hugo opening, wholly designed by Pozzi, this too in NYC).
Marcello Pozzi wished to create an iconic venue, both elegant and contemporary, and warm too, a New York establishment offering the richness and charm of classic European bars and clubs.
Marcello Pozzi has chosen caramel tones as prevailing colors. They are inviting and seductive, combined with sensual materials and unexpected purple accents (B & Co.’s signature brand color).
B & Co.’s style is inspired by what you would find in a state-of-the-art yacht, enriched by subtle allusions to the lines of Gio Ponti and the metaphor of crystal, with multi-faceted geometries and startling reflections.
Interpreting the vision of Max Burgio, the venue’s owner, the designer found further inspiration infusing the spaces with the typically exuberant atmosphere of 1950s America. Yet the architect’s original matrix is visible: Italian design, with its rediscovery of colors, generates a balanced yet sensitive juxtaposition, with no design shyness when materials as rich as marble must be used, or bleached walnut wood panels, mother-of-pearl, bronze, inlays, glossy mahogany tables, texturized silk walls and lighting fixtures.
Upon entering the restaurant, the wood paneling, the wooden ‘matrix’ and the ceiling-mounted mirror, all combine harmoniously with a wonderful multi-colored photo mosaic by Glaviano. The ceiling’s ‘matrix’ morphs into the bar’s shelves, which blend perfectly with the counter that looks like a sculpture and is made of Calacatta marble.
The irregular hexagon geometry of the bar’s bottle and glasses display is inspired by the staircase banister in the famous Villa Planchard, created in Caracas by Gio Ponti.
The central illuminated cut in the ceiling visually leads towards the restaurant’s most private area, greatly enhanced by Marco Glaviano’s artistic installation, a meeting point between art and photography, which is architecturally integrated in the space’s design.
Lighting fixtures in illuminated silk are used in the Club on the second floor, in all parts of the venue. They represent surreal figures which give life and personality to the whole area. Specifically, inclined, enveloping mirrors, mounted on the Club’s walls and ceiling, multiply the space, making these characters appear to ‘float’ in space.
The private events area on the third floor is conceived as if it was the eccentric living-room of an illustrious host. The fabrics are a palette of infinite colors, combining with art murals (created by Pozzi) and ribbon mirrors which turn on walls and ceiling, creating a habitat which is both intimate and sparkling.
Going out to the B & Co. in New York isn’t like walking into a venue like many others (however fine). It means enjoying a true journey through international culture and non-casual design, inside a venue which has been devised, designed and created to be ‘read & lived in’.