Costa Group, an Italian leading contract furnishing and installation company in the food entertainment sector, designed the furnishing for some of the food areas of Eataly New York and recently also for Eataly Chicago.
Eataly New York – the first Eataly to be opened in the United States, and the second Eataly store that opened in Chicago last December, each feature more than 50,000 square feet of aisles and dining areas that showcase items found in traditional and specialty supermarkets.
“We’ve been working with Oscar Farinetti’s Eataly brand for several years” said Mr Franco Costa, president of the Costa Group. “The Chicago installation needed indestructible yet welcoming flooring with a touch of colour and an Italian accent. It was easy to express Eataly’s values in the fittings and furnishings because Eataly believes first and foremost in product simplicity and prestige. Also, the internal technicians and architects worked together to create a positive synergy between the parties, in line with the characteristics of the brand, and this was the basis for the success of the project.”
Costagroup chose the Mansion porcelain tiles collection by Ceramiche Refin for two of the main food areas of the Chicago store: La Piazza, a snack and drinks corner for casual nibbles on the central island on the 2nd floor, and in Mario Batali and Joe Bastianich’s sophisticated Baffo restaurant.
“We use Italian porcelain stoneware very frequently and we often recommend it to our customers because of its resistance and durability and because it is easy to maintain. These are vital elements for this type of setting where foot traffic is heavy. That’s why I like it so much.” explained Mr Franco Costa. “In this project the originality of the product design took the precedence. The Mansion wood look tile, with its reinterpretation of the classic parquet panels was selected for the originality of the product design and for the sense of tradition and culture that it evokes. “
The Mansion tiles by Refin were laid in the central island on the second floor to create the warm and inviting area of La Piazza.
In the Baffo restaurant the same floor matches with black and white small tiles – by Refin as well – laid in a chess board pattern producing a more intimate and sophisticated feel.
Eataly’s philosophy focuses primarily on product appreciation, constant vigilance of quality and clear communication, values which are consistent with those of Italian design and are found in the hard work that Ceramiche Refin has long been committed to.