Six floors high covering almost 1,500 square metres (16,000 square feet) with a distillery bar, a sky bar, a bar-tending academy and a special blending room. The luxurious project for the new Johnnie Walker whisky house in Cheong Dam, Seoul, is based on the concept of an interactive journey on the subject of whisky, an educational trail all about the culture of the brand, but also an opportunity to admire sculptures and illustrations by Korean artists.
As the designers of Asylum Creative explain, “Guests can expect their senses to be engaged as they are infused with subtle whisky education throughout the spatial design”. The concept of the WorldClass Academy on the third floor of the building is interesting: here, bar tenders will learn the art of cocktail preparation in a stimulating environment, surrounded by instruments, images and cocktail recipes which exalt the spirit of the Johnnie Walker brand.
The leitmotif of luxury continues on the outside walls, which are covered in copper to exalt the famous label. During the day, the light creates sophisticated luminous effects and warm reflections with a tinge of amber, just like the drink itself.
In addition to Seoul, Johnnie Walker House has already opened similar spaces also in Shanghai and Beijing.