The first Disney-labeled Starbucks (there’s an agreement for 4 of them) has opened in the Downtown area of the Anaheim Disneyland Resort in California.
This new concept is the product of a significant partnership. Arthur Rubinfeld, Creativity Chairman, powerhouse and helmsman at Starbucks, defines it thus: ‘this shop is a reflection of two iconic brands pulling together to offer their clients the type of high-quality experience they expect, in a way which embodies the unique passion both have’.
If you’re expecting ‘the usual Starbucks and the usual Disney’ you’ll be amazed: the entrance is a wonderful arcade built around an ancient tree, enhanced by a discreet, gentle and engaging spotlighting system spread out among the branches.
A wooden structure (made entirely of recycled material) alternates with vertical vegetation sections created by over 1,000 autochthonous plants and flowerbeds. They offer guests a sensation of well-being, engaging them straight off with the project and its mission, making them understand the furniture and decor solutions.
Interior decoration choices in the internal area favor large tables – rough in shape but delicate to the touch – circled by large, synthetic-material poufs (recycling everywhere), with a choice of colors that makes the seating feel almost alive.
The colors chosen for the furniture and finishings, grey, yellow and brown, all blend together with light nuances. You enjoy a unique sense of harmony, with total ambient comfort.
The presence of technology combines flawlessly with Starbucks’ mood: large touch-screen monitors broadcast the Starbucks story, with interactive options purpose-made for children.
A genuine video-wall, looking like an animated painting, conveys, in the words of Bill Sleeth, Starbucks’ Americas design manager, ‘Starbucks’ universal message of craftsmanship in a Disneyland context: a Starbucks-type corner within Disneyland, an unexpected venue’.
Starbucks Disney is proof that a winning idea doesn’t always require elite furniture and lighting brands. You can create a cocooning, engaging ambience simply with a project that’s clear, straightforward and, most of all, shared.
You find Starbuck’s sustainable soul everywhere: in materials, varnishes, lighting and in recycling.
Starbucks, with over 75% of its shops certified by the LEED protocol, is probably the company currently owning the largest sustainable portfolio.
This is a very successful interior design project, which prioritizes being in such a context, rather than thinking what to do once there.