The result proposed by Elenberg Fraser is massive, uncompromising and extreme.

The designers commissioned a bespoke polycarbonate wall paneling, which also has sound-dampening features, which rises from the ground and flows to cover the ceiling too and it was coated with a reflecting aluminum.

The large Zumbo signature, in a custom-designed is made of pink neon is virtually the only source of illumination for the premises and generates a soft light and creating a gothic atmosphere.

The external shop-windows have been decorated with vinyl shapes which evoke molten chocolate, though what seizes your attention is the furniture’s eccentricity: useless white sofas support a huge, formless white marshmallow, perfectly replicated using self-expanding foam embellished with a pink, irregular silicone coating.

The venue is a wonderful example of how extreme contrasts can add value to one another: the rough rule of concrete (the floor and related surfaces), the sinister starkness of the reflecting paneling and the interior decoration, are all in perfect synch both with the sweet products they cradle and the colorful, eccentric confectionery menu which has made Adriano Zumbo a world-renowned master confectioner.

Matteo De Bartolomeis

Matteo De Bartolomeis

Born in Milan, a career in professional publishing with a significant interlude in behavioral and methodology training. He went digital and experienced first-hand the birth and rise of the internet, working in IT publishing in the 1990s. Has been working for 12 years with and for Suite magazine and on b2b publishing projects for the contract and hotel industry, with special focus on the international evolution of design, on trends and transformations in the relevant markets and the role of social media in the industry.