Capital Zen is a multi-brand concept store located in the vast Zen shopping mall, within one of the most commercial areas of Bangkok.
Capital Zen’s retail strategy, and the design one that stems from it, made for the boundaries with the shops alongside it (among which the Just Cavalli shop, also created by OpenAir Studio and on the Inside Award 2014 shortlist) to be non-existent. The objective was combination rather than separation.


OpenAir Studio, led by clever young architect Wit Chong, has chosen to fill a less than abundant space with the essence of what’s typical in Bangkok.

Stylized ‘urban’ images combine with specific product categories: menswear is matched with a church, womenswear with a bridge, the cashier area with a house and accessories with a pedestrian crossing.
The colors black and white predominate in Capital Zen, giving personality and character to the interiors without stealing the scene from the products. Finishings are smart and high-class, and have been selected to last, and withstand the endless flow of customers.


Capital Zen is a shop with a strong identity, which has chosen the design route of ‘no boundary is a boundary’, and of blending and contaminations, as its strong point.

Matteo De Bartolomeis

Matteo De Bartolomeis

Born in Milan, a career in professional publishing with a significant interlude in behavioral and methodology training. He went digital and experienced first-hand the birth and rise of the internet, working in IT publishing in the 1990s. Has been working for 12 years with and for Suite magazine and on b2b publishing projects for the contract and hotel industry, with special focus on the international evolution of design, on trends and transformations in the relevant markets and the role of social media in the industry.