Capital Zen is a multi-brand concept store located in the vast Zen shopping mall, within one of the most commercial areas of Bangkok.
Capital Zen’s retail strategy, and the design one that stems from it, made for the boundaries with the shops alongside it (among which the Just Cavalli shop, also created by OpenAir Studio and on the Inside Award 2014 shortlist) to be non-existent. The objective was combination rather than separation.
OpenAir Studio, led by clever young architect Wit Chong, has chosen to fill a less than abundant space with the essence of what’s typical in Bangkok.
Stylized ‘urban’ images combine with specific product categories: menswear is matched with a church, womenswear with a bridge, the cashier area with a house and accessories with a pedestrian crossing.
The colors black and white predominate in Capital Zen, giving personality and character to the interiors without stealing the scene from the products. Finishings are smart and high-class, and have been selected to last, and withstand the endless flow of customers.
Capital Zen is a shop with a strong identity, which has chosen the design route of ‘no boundary is a boundary’, and of blending and contaminations, as its strong point.