“It is the conceptual detail that draws people’s attention” affirmed Vico Magistretti, the creator of many pieces for De Padova (from the Raffles sofa to the Vidun table, the Marocca chair and the Silver chair collection, to name just a few) who, at the end of the 1980s opened his own studio to Patricia Urquiola. And De Padova has entrusted to the Spanish designer the design of the Istanbul showroom, set up in collaboration with the distribution partner, Concepts & Design, inside the ACRLoft multistore, in the Asian part of the city.
In addition to Magistretti’s lesson, the essential benchmarks continue to be the elegant settings of the showroom in Corso Venezia 14 in Milan, ideally distributed here on two levels, for a total of 550 m². The exhibition formula is carefully planned in every detail, from the objects and styling to the choice of fabrics for the upholstered furnishings to the architectural style and the selection of materials for floors and walls.
A ceramic collection, designed by Patricia Urquiola herself, is chosen for the flooring on the ground floor, while on the walls, plywood panels veneered in pine alternate with white lacquered MDF panels with milled bas-relief patterns.
The columns and ceilings have been left in the existing exposed concrete. On the first floor, reserved for the contract division, the floors are in fir painted with white enamel, while the walls are covered with a double skin of white sheet metal.
The result is a fluid bright space, where the different elements of the furnishings integrate.