“People feel admiration for two types of time: unpredictable future and old history which has been cultivated for long.” says Yoshioka “This futuristic contrast and the combination of technology and hand work typical of Issey Miyake’s creation are expressed in the new London showroom”
Yoshioka transformed the lower two floors of the 1950s building, which were previously occupied by a bank into a retail outpost that honours the innovation and craftsmanship that are central to Miyake’s fashion and accessories.
In the new 465 square-metre showroom, split over two levels, large aluminium panel in a striking shade of blue line the walls and anchor clothing rails, offset by rough concrete columns. The other surfaces around the store all feature hints of blue to create a unified palette to achieve a delicate effect and harmonise the whole space.
The staircase in the centre of the floor plate is surrounded by glass balustrades, to allow light from the street-facing facade down into the basement.
Tables and display units include Elements and Hexagon, previously designed by Yoshioka for Desalto
To mark the opening of the new showroom Issey Miyake London, Moroso has produced a series of ottomans designed by Yoshioka specifically for this space and that will soon enter production and be included in the Moroso catalogue.
The name Brook is a homage to 10 Brook Street, the address of the new flagship store, while the shape, in the words of Tokujin Yoshioka himself “features the complex composition of facets that makes the form like a twist structure as if been sculpted.”