Moooi has recently opened in New York its first Showroom and Brand Store in the US. It is the very first Dutch design brand opening a store in the upcoming Nomad area, which is known for its fine architecture and central location next to the iconic Chrysler and Empire State building.
The 3.875 Sq. Ft. interior, characterized by a raw concrete structure and flooring, englobes an eclectic mix of designs and acts as a creative platform to showcase products, designers and lifestyle ideas for inspirational homes.
Its eclectic atmosphere, connected to the cultural world, and its interesting designs will certainly inspire all sorts of people and bring an addition to the design world of Manhattan
points out Moooi’s CEO and Founder Casper Vissers.
Moooi is an urban brand designing for a new world, it fits perfectly with the city’s vibe and has achieved a great following, even before the opening of Moooi New York
added Moooi’s Art Director Marcel Wanders.
Next to the entrance door, the shop window reveals an inspirational home environment that will certainly engage the onlookers with interesting interior ideas. Just inside, on the left side of the entrance wall, Moooi spells its name in the universal braille language with the use of Round Prop Lights by Bertjan Pot.
While in the first part of the store poetic haikus reveal in an instant how Moooi’s different products can be combined to complement each other; in the central area several inspirational settings showcase different solutions to improve the interior design of homes, offices and public spaces.
A multifunctional room and an upstairs office space of approx. 538 Sq. Ft. complete the picture.
A number of fascinating carpets of different shapes and sizes are on display completing the settings with their innovative designs and vibrant colors. They belong to the new collection of Moooi Carpets, a brand new company that offers a wide range of carpet designs and countless customizing possibilities to always find the perfect match for any kind of interior.
A clear testimony of Moooi’s active role in the cultural world is the enduring collaboration that Moooi initiated with artist Rahi Rezvani. A selection of his photography, already shown at Moooi’s collection presentation in Milan, are exposed on the walls of the New York store, embracing its interior with a powerful stream of human depth, energy and emotion.
The Manhattan Showroom and Brand Store is going to be a focal point for architects, designers and design lovers, in order to gather ideas during their daily quest for beauty and inspiration.
It is the pilot project for Moooi USA. ‘I am pretty sure that soon enough there will be at least one more Moooi store on the West coast’ explains Casper Vissers with due anticipation.
For the moment the Moooi team is looking forward to establish its unexpected welcome in New York and share unique design products and its love for life, fun, culture, stories and new experiences!