When the subject of healthcare in the United States crops up, the first thing that springs to mind is the “Patient Protection and Affordable Care Act”, the recent reforms implemented by President Obama to reduce the cost of private insurance coverage. But there’s another phenomenon that has been making headway in recent years: self diagnosis supported by clinical tests. Let’s try understanding what it’s all about.
Usually, if you think you have a health problem, you go see your doctor; your doctor prescribes some tests; you have the tests and go back to the doctor with the results and the doctor decides on the best cure. But now, new services like Any Lab Test Now are doing things the opposite way round: If you think you have a problem, you go to the pharmacy first, ask for some tests to be done and then you got to see the doctor with the results. Spending – according to a study by the American College of Physicians – up to 80% less.
In this way, consumer-patients no longer consider pharmacies as just a “store”, but more of a miniclinic. A new concept of healthcare facility, where the commercial element linked to the sale of drugs (branding, layout, display) is balanced by the typical healthcare demands of a para-hospital facility (comfort, privacy, sterile conditions).
VMSD. – The Doctor Is In
An in-depth analysis of this trend and the main design issues (author: Robin Donovan)
Experientia – Pharmacy of the future
Case history on the restyling of CVS stores, the largest chain of drugstores in America (author: Experientia)
Sartoretto Verna – An American dream: our first pharmacy in Brooklyn
Case history on the first pharmacy designed in the United States by the renowned Italian design studio (author: Sartoretto Verna)