A large open-plan area of about 320 m2, looking onto Postrasse 2-4 in Hamburg, with its two large double-height windows, welcomes visitors and invites them to come in and take a look at the new Porsche Design luxury brand products.

The new concept for the Porsche Design store in Hamburg is designed to host and show off the brand extension range, which includes the men’s and women’s fashion and jewellery collections, as well as leather accessories, men’s shoes, eyewear, writing instruments, watches and smartphones.

“The new store at Poststrasse gives our customers an opportunity to experience our rapidly expanding range in a suitable space”, says Juergen Gessler, CEO of Porsche Design Group. “We’re also supporting our expansion strategy and our goal of establishing the Porsche Design luxury brand, which was founded in 1972 by Professor Ferdinand Alexander Porsche, as the only relevant luxury brand from Germany by 2018.”

The new store is a reflection of the brand’s iconic, minimalist style: at the entrance, visitors are welcomed by an open space in which the white walls and linear lighting guide the customer in their choices throughout the store, offering them the chance to observe and learn more about the Porsche Design lifestyle experience. For the floor, broad dark oak staves have been chosen, laid in a herringbone pattern.

The rigorously black display units have a minimal, linear design, as do the furnishing elements and containers that make for a pleasant visitor experience throughout the store.


Soft, subtly elegant hand-woven rugs add a further touch of sublime elegance to the setting, designed in particular with female customers in mind.

Sabrina Sciama

Sabrina Sciama

After graduating in architecture, she worked in publishing for over twenty years. Contents manager for corporate blogs, architecture- and design portals, collaborating with professional magazines and handling the drafting of monographs. She has worked with: Domus, Abitare, Case da Abitare, Auto&Design, Case&Stili. Actively involved in the design-italia.it portal between 2001 and 2007, working mainly on the daily news section and the daily newsletter, as well as playing a proactive role in the management of additional website content. Editor of Box magazine from 2004 to 2009, also coordinating the drafting of two volumes focusing on young designers entitled “Box circa 40 – progettisti italiani e stranieri attorno ai 40 anni”. Coordinated the drafting of corporate catalogues and monographs for the series entitled “I Protagonisti del Design” for Hachette Fascicoli (Giulio Iacchetti and James Irvine, 2012).