The multi-brand footwear boutique Shoe Gallery designed by Plazma Architecture Studio, is located in a modern shopping center which has inhabited a historic building in the center of Vilnius, Lithuania. The store is divided in two different zones both based on the L-shaped premises: the main display positioned in front of the entrance and the additional display areas straight off the corner.
This area can be perceived as an actual shoe gallery, just like the title of the store suggests.
The floor of the 500m2 display area is tiled with porcelain slats recalling the chromatic and graphic features of raw cement and flaking plasters, chose within the Design Industry porcelain tile collection by Ceramiche Refin. The space is highlighted by a suspended custom-made lighting system specifically produced for this project by Aketa, basing on the interior architects design.
The rest of the space, positioned in the far-away corner offers display space for the standard footwear exposition. One of the main goals of the interior architects was to create a store functional both for the retailers and the customers. For this reason a custom modular exposition system was created: original wall-fixed and free-standing modular systems were designed using standard retail furniture fittings. Footwear brand logos are suspended from a profile that follows the entire perimeter of the store to create a subtle division between the product brands.
In addition, the construction elements of the building are integrated into retail equipment, which offers even more display space as well as precious wall surface for placing the mirrors. These units are decorated with black glossy ceramic Tiles.
Project architects wanted to challenge the common perception of a standard footwear store as a merely functional and neutral retail space. This concept stands out in the details of the Shoe Gallery Vilnius project.
Concrete, metal, wall panelling, glass, ceramic tiles, wallpaper; the wide spectrum of materials used in the project helps create a sense of dynamics.
The concept was taken further by custom wallpapers designed by Daiva Čiuplytė . The pattern of the wallpapers is also used for decorating the glazed partitions. The geometry-inspired, mid-century colour-themed wallpapers and fitting zones as well as the yellow-metal modular display system makes a visit to a standard footwear store feel like a funky fashion experience.