This project, by the Persian Garden Interior Design studio, has conceived the store as an opportunity to revitalize Persia’s traditional carpet-making craft through a modern, offbeat design.

The shop’s exterior provides the first, bright calling card: the white brushwork, within which diagonal, geometrically irregular slits have been cut out, is typical of the capital’s jewelries – though these are built with different materials. A sophisticated slider rails system lets the slits remain half-closed in the night, and fully open during the day.


The lighting project plays a central role in the eccentric night-time façade: the slits are traversed by light coming from inside, beckoning, seducing and enhancing the entire structure.

The interiors follow logically from the exterior: the central display area consists in a series of white, square-shaped modules acting as display windows or shelves. A changeable system which adds movement to the area.

The graphic design’s Farsi lettering is also interchangeable and is made out of different materials. It plays on the colors of the Iranian flag and fits into the context, creating a distinctive, recognizable brand.


Zeeen Shop is an effective solution to ‘liven up’ a marketplace, through an architectural project which originates from reflections on ‘where’ and ‘what’.


Matteo De Bartolomeis

Matteo De Bartolomeis

Born in Milan, a career in professional publishing with a significant interlude in behavioral and methodology training. He went digital and experienced first-hand the birth and rise of the internet, working in IT publishing in the 1990s. Has been working for 12 years with and for Suite magazine and on b2b publishing projects for the contract and hotel industry, with special focus on the international evolution of design, on trends and transformations in the relevant markets and the role of social media in the industry.